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DETAILS BY BECKI OWENS
Project
Custom Landing Page
Role
Associate Creative Director
Credits
Joey Alaniz (Designer)
Exclusively at Sam’s Club, Details by Becki Owens is a modern collection designed to transform homes into stylish and inviting spaces for gathering. As the key liaison between the onsite merchandising team and the creative team, I managed communications and ensured seamless collaboration throughout the project.
Onsite digital banners and a custom landing page were delivered, capturing the laidback, Southern California spirit of the Becki Owens brand while aligning with Sam’s Club’s own stringent brand guidelines. The result was a successful on-brand fusion, earning praise from the teams on both the Sam’s Club and Becki Owens sides.
