SUNGLASS HUT

As a consultant at Moon, I partnered with account leads to provide tactical solutions and branded design of Sunglass Hut’s 2011 holiday print campaign, including the "Put Them On" lockup linking a call to action to visit the website. The holiday campaign featured actress Rachel Bilson, seen as a trendsetter at the time, to capture the essence of style and confidence. The assets included print advertisements and in-store signage, all thoughtfully crafted to align with the brand's image while driving excitement for the holiday season. The visuals were designed to appeal to fashion-forward consumers, elevating Sunglass Hut’s holiday offerings with a compelling narrative of chic, must-have eyewear.