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BLUE NILE WEBSITE
PROJECT
Site + Landing Page Rebrand
ROLE
Senior Art Director
Credits
Tessa Neimer (Digital Production Designer), Brian Weiss (Product Photographer), Angela Chilberg (Prop Stylist), Jon Birdseye (Photo Retoucher)
I led a mobile-first redesign of the Blue Nile website, transforming the homepage and key landing pages for Diamonds, Wedding Rings, Engagement Rings and Jewelry. The revamp introduced new photography, brand design standards, and an editorial design style to deliver a more modern, inviting, and user-friendly online shopping experience.
We utilized SEO strategies, A/B testing, and analytics to optimize performance and enhance the customer journey. By expanding product categories and improving site navigation, Blue Nile was effectively repositioned as a premium jeweler in a competitive market.
