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BLUE NILE VALENTINE'S DAY
PROJECT
2022 Valentine's Day Campaign
ROLE
Senior Art Director
Credits
Kari Pearson (Senior Creative Manager), Stephanie Tucker (Senior Designer), Tessa Neimer (Digital Production Designer), Elizabeth Rudge (On-Figure Photographer) Brian Weiss (Product Photographer), Jon Birdseye (Retoucher)
Blue Nile believes that every love story is unique, with countless ways to say "I love you." It's all about expressing that love with sparkle, in dazzling styles designed to make anyone feel extraordinary—even if that someone is you.
As director, I led all creative and design from initial concepts to final delivery, integrating a soft pastel pink palette, delicate rose petals, and vibrant splashes of red while guiding the design team on creation of cohesive global campaign assets. The results were a visually engaging Valentine's Day story that captured love and celebration.
